True Grasp of Innovation

It seems there is a clear and simple understanding of innovation, that … no one can formulate. As a consequence of this dilemma, corporations pretend they offer you something innovative, but in reality that may be far from truth.

There are three simple criteria for true innovation:

  1. Innovative product must improve or open totally new experience. So in effect it can make a change.
  2. Innovative product must be useful, i.e. has clear practical purpose for customer. So it can be adopted widely.
  3. Innovative product must comply with society laws. So it can be legally manufactured and distributed (sold, advertised).

Those three are essential. Although the third one may seem obvious, it is not. Drugs, for example, would be OK with 1st and 2nd, but not with the last one.

A product where hi-tech materials are used, is not necessary innovative one, even though it is slick and shiny. Some corporations try to cheat themselves to prove otherwise. While you could, it is unlikely to convince the customer.

Also it is clear now why it is so difficult to produce an innovative product, as the first condition and the second one are rarely stick together. Sometimes in FMCG industries they are rarely meet at all. So a company may produce a product with a new fancy innovative feature they believe, that adds nothing to consumer experience, neither appears obvious of how it could be used at all.

There are false indicators and stimulus as well:

  1. Competitors do that, so you also should.
  2. You’ve spent so much money already (design, advertising, etc.) so how come it is not innovative?
  3. It is just nice! Some people find it just pure perfect.
  4. Deranged housewives focus groups results suggest that.

You cannot force adoption of innovation to get true success.


SONRU — a Stumbling Block to Your Next Job

This review is written with a humble job seeker in mind and for a sake of justice.

In searching and applying for a job, you can encounter all kinds of bureaucratic traps—one of them is service. is “Automated Video Interviewing Software” as they call themselves, and it really is a heartless piece of code that treat you (as a candidate) like a prisoner. As it says on their website, it allows “candidates to show their personality, and […] recruiters to streamline the selection process.” While the latter is true, the first statement has dreadful meaning of being sarcastic. I personally do not like remote interviews by phone, because a candidate cannot really read the reaction (e.g. body language) of the other side (applies both ways, of course). Skype is better in this regard, but still you may have technical connection issues, preventing you from showing your best. But Sonru is even worse than a phone interview, as a candidate has absolutely no clue of how and by whom his or her record would be perceived.

Typically, you get a link with a code via email from Sonru robot. When you login, you have to literally position yourself within a frame as seen thru your PC or iPAD camera and try to answer some test questions. You can practice the test interview as many times as you want — that can help you understand how you look and sound on the record. Where it does not help, it can drain your mental powers with such rehearsals. So I suggest try once, then take a break and do the real questionary. If you are serious about the job you are applying to, try to show your brightest side, be “cool, calm, and collected.”

The real questions you cannot know in advance of course. They are all time-limited and you can see the countdown, and this is a hidden threat: a question may seem simple to finish half the allocated time. If you feel like that, stop the recording and move to the next question. If you try to fill the time up, you may ramble.

If you don’t fit easily within the timeframe for a question, don’t panic trying to dash off. You may have the last question for all additional information you could wish to add.

You finished? Oh, you never know what happens next, although you may feel yourself like finishing a hard task or project. I believe any similar experience is good, but in this case your effort has no direct response (unless they finally hire you). But maybe they’d laugh at you. Or maybe the hiring manager could see your record and make a reasonable decision. But maybe not. Maybe it will be screened and deleted by some ruthless HR clerk well before.

If you are not serious about the job, my advice — do not waste your time with Sonru. Skip it, it is not worth the effort. Spend your time on reading a good book or caring about your loved ones.